Just like old fashioned paper business cards, or a brick-and-mortar store front, websites still have very specific utility that will remain important even in the much-hyped age of AI. Depending on your particular situation, sometimes all you need is just a simple website that provides very targeted features. That's the case with a new multi-language ministry website we just launched for Luz Para la Vida.
Core Value
This website provides the ministry with a central hub from which to organize all their outreach activities and communication. The website is the authoritative source for all information about the organization, serving as important training data for AI to answer specific questions people may have about the ministry or suggest it to people searching for something similar. With a beautiful website, you control your story and communicate your primary value propositions to the world 24/7.
Video Library
The core feature of the website is their teaching library, a list of easy to access videos that can be searched and filtered by topic. The client is starting with a small set of circa 20 videos, but the library will grow to support hundreds or thousands of resources, easy to update by the client themselves.
Multi-Language
The multi-language capabilities makes it easy for visitors to switch from Spanish to English, with unique landing pages to communicate to each distinct audience. The language switcher is located at the top of the website with the names of each language clearly visible (they could also be displayed as language codes or flags). Making multi-language landing pages, articles, profiles or any other content type is easy.
Audience Specific Landing Pages
The home page of the website communicates to the primary Spanish speaking audience. But the "about" link (and the "English" language link in the header) allows visitors to navigate easily to the best landing page for that audience. Each landing page features different blogs and resources appropriate for each audience, and serves as a portal to completely independent sections of the website. These landing pages are optimized to communicate diverse value propositions and calls to action English speaking church partners versus Spanish speaking immigrants seeking support.
Blog
The website includes two separate blogs for each language specific audience. The English speaking church partners can view ministry updates, and the Spanish speaking immigrants can see helpful articles. Blogs are super easy to create, with images, videos and related resource files. The tagging system makes it easy to tag a blog to appear on the desired language or category specific collection pages or landing page featured blog areas.
These are only a few of the many ways you can leverage your website to provide value to your ministry. See our recent article for ideas about how you can get even more value from your website by reducing administrative costs and training AI to work for you.
