Over the last few years, we have been working on the overly ambitious project of rebuilding our Website Builder and Content Management System based on modern coding standards, cutting edge design, and advanced functionality. It's been an incredible challenge for our small team, but we're super proud of what we've created. And when our automated billing system is complete in the next few weeks, we will be ready to launch!
The beta testing phase with the first 25 clients was successful and we are now ready to migrate all current client websites from the 1.0 platform to 2.0. Keep in mind that we have limited capacity, so you should start the process as soon as possible to get on our schedule.
Did you notice our new website? It is a great example of what your site can look like on the new platform with a little planning, or look at our home page to see a few other featured sites.
If your website is more than a couple years old, that's reason enough to upgrade, because you are losing a lot of opportunity (inefficient marketing, loss of leads, loss of trust/confidence) if you aren't inspiring trust with impressive design or leveraging your website as the powerful conversion optimized hub of your digital marketing efforts. But if you need more convincing that the time is right, don't ignore the following:
Reasons to Upgrade
Legal Compliance - You absolutely must upgrade your website immediately in order to avoid costly lawsuits over ADA compliance (Americans with Disabilities Act). Our new platform implements the WCAG standards to keep you compliant. You should also adopt a comprehensive privacy policy with a cookie consent mechanism that is appropriate for your jurisdiction. The new sites have a default mechanism already installed.
Improved SEO - Every organic search visitor to your website is worth about $2-20 per visit (if you were buying ads for that traffic on Facebook or Google). This is free advertising that you are throwing away if your website is not Search Engine Optimized. The new platform is mobile responsive, fast loading, standards and best practice compliant, and gives you the tools you need to boost SEO.
Impressive Marketing Landing Pages - Whether it's your home page (e.g. gutensite.com), an audience specific section pages, or landing pages for unique marketing campaigns, the new landing pages are built to impress visitors, prioritize your value propositions in a beautiful format, and give clear calls to action in order to funnel visitors to your conversion goals.
Modern Designs - Great design is the single most important way to get visitor's attention, earn trust, and communicate your value proposition. You can choose from incredible website templates/themes and also individual content type layout options for every different type of page (e.g. Articles, Profiles, Lists, Property, etc).
Easier Editing - Managing your site just got a lot easier and quicker with in live preview editing, powerful version tracking and scheduled publishing, auto-saving, easier content management and filtering, and much more.
More Features - The new platform has revolutionary new features like Streams (flexible way to display a collection of mixed, dynamic content in lists, image grids, article lists, etc) and a lot more.
Next Steps
Free Consultation and Quote - let's talk, figure out your goals and then set the scope and budget of the project depending on your potential ROI (Return on Investment).
- Website Planning — If you want to make the most out of this overdue website upgrade, a little up front planning will pay off quickly. (read more)
Data Migration from 1.0 to 2.0 - we will automatically migrate your old website to the new platform (free)
Post-Import Cleanup — most data imports perfectly but the new platform has a lot more options (particularly for important marketing optimized landing pages, e.g. the "home page") and so some cleanup is necessary in order to make sure it's beautiful and optimized.
Customization — depending on your goals we can do more customizations on a case by case basis after an MVP (Minimal Viable Product) of your new site is online.
Schedule a Free Consultation
