Do You Really Need a Property Search Feed On Your Website?

It's important to remember that Zillow, Realtor.com, and Redfin all have Home Search Capabilities, and when most buyers start their home search, they typically use one of those websites. In most cases, you are not going to be able to compete with them directly, so it may be best to take a different approach here.

If you are going to add a home search feature to your website, do it with a specific marketing purpose.

Let's say you want to expand your business in the Silver Creek neighborhood of San Jose. One of the many ways you can market yourself to the locals is by setting up a page or section of your website dedicated to Silver Creek. Most likely, you are trying to target the sellers in the area, so you'll want to include engaging content relevant to the neighborhood.

Ideas for a Seller Focused Page:

• Testimonials sharing how you helped local clients in or near Silver Creek sell their homes.

• Recent Sales in Silver Creek to show what homes are currently selling for.

• Market Information to show sellers what's happening in the area and what is likely to happen in the near future. Hopefully, the data shows that it's a good time to sell, but you don't want to twist data. If it's not a good time to sell, let the market information show it and be transparent. You're here to help them whether or not they are ready to sell.

• Home Valuation form to allow visitors to get in touch with you.

• Tips for Selling a home in this specific neighborhood.

Ideas for a Buyer Focused Page:

• Testimonials sharing how you helped local clients in or near Silver Creek buy their homes.

• Current Listings in Silver Creek to show what homes are currently available.

• Market Information to show buyers what's happening in the area and what is likely to happen in the near future. (Hopefully, the data shows that it's a good time to buy, but you don't want to twist data. If it's not a good time to buy, let the market information show it and be transparent. You're here to help them whether or not they are ready to buy.

• Schedule a Showing form to allow visitors to get in touch with you.

• Tips for Buying a home in this specific neighborhood. Really dive into what it takes to get an offer accepted. Each market is different, so take an opportunity to show your market expertise.